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Major MMO makers like Funcom and SOE are on board with c9 gold a new company that promises to "legitimize" the real money trade of virtual goods, but World of Warcraft house Blizzard tells Next-Gen that it's still against the practice regardless.

"We do not have any plans to support out-of-game trading for World of Warcraft anytime in the near future," a Blizzard rep tells Next-Gen when asked if it would ever consider backing the recently announced Live Gamer virtual item marketplace.

"The game's Terms of Use clearly states that all World of Warcraft content is the property of Blizzard Entertainment, and Blizzard does not allow 'in-game' items to be sold for real money.

One of Live Gamer's co-founders is Mitch Davis, former CEO of Microsoft-owned in-game ad firm Massive Inc. and CEO of licensed game house Brash Entertainment.

The virtual item market is worth $1.8 billion annually, according to to a June New York Times article.

Blizzard's statement continues, "In order to promote a fun and fair environment for all of our players, we constantly investigate any violation of our Terms of Use and will take any and all actions necessary, from suspensions and permanent bans up to legal action, to stop this behavior.